| Course Name | Retail Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| LOG 561 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Lecturing / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This course aims enrich student understanding of retail management by providing fundamental theoretical knowledge and successful retail management practices. This course also provides an overview of the developments in the retail industry and an understanding of its significance in the economy. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | This course encourages students to critically evaluate retail management concepts and theories and to consider their application to current retail practice. The course also provides an understanding of the dynamic retail environment, and gives students the opportunity to understand and evaluate some of the strategies that have been used by retail organisations. Selected topics related to the retail marketing mix will encourage them to discuss how retailers can adapt to a competitive and continually changing environment by developing successful strategies. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | Understanding the role of retailers in the supply chain | |
| 3 | Understanding the retail industry & retail management & retailer types | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 1 & 6 |
| 4 | Segmentation and target market decisions in retailing / Changing shopping trends | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 2 & 3 & 7 |
| 5 | Location decisions in retailing | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 9&10 |
| 6 | Retail store design & layout decisions | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 14 & 15 & 18 |
| 7 | Pricing decisions in retailing | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 17 |
| 8 | Seasonality in retailing | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. Chapter 18 & 19 & 20 |
| 9 | Omni-channel retailing & digitalization | Cases and materials will be provided by the teaching team |
| 10 | Current issues in retailing | Cases and materials will be provided by the teaching team |
| 11 | Future of retailing after Covid-19 | Cases and materials will be provided by the teaching team |
| 12 | Coursework Tutorial (Project Presentations) Support | |
| 13 | Project Presentations-Part I | |
| 14 | Project Presentations-Part II | |
| 15 | Course&Semester Review | |
| 16 | Final Exams |
| Course Notes/Textbooks | Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited. |
| Suggested Readings/Materials | Ayers, J.B. and Odegaard, M.A., 2017. Retail supply chain management. CRC Press.
Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.
Rabolt, N.J. and Miler, J.K., 1997. Concepts and cases in retail and merchandise management. Fairchild Books. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | - | - |
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | 2 | 25 |
| Project | 2 | 25 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 5 | 75 |
| Field Work | |||
| Quizzes / Studio Critiques | - | - | |
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | 2 | 15 | |
| Project | 2 | 8 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 30 | |
| Total | 199 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | Being able to contribute to the institution the participant works for and the logistics sector by the use of the knowledge and abilities gained during the education period; and manage change in the institution and the sector | X | ||||
| 2 | Reaching a competency about contemporary business and technology applications in the area of logistics and supply chain management and analysis and strategy development methods | X | ||||
| 3 | Being able to create opportunities by combining supply chain management with information technologies and innovative processes by the use of the interdisciplinary courses the participants take | X | ||||
| 4 | Having the ability to develop creative solutions by working on global logistics and supply chain subjects and realizing these by the use of their project management knowledge | X | ||||
| 5 | Having the knowledge, abilities and capabilities required for effective logistics and supply chain management by the use of a problem and case analysis based learning | X | ||||
| 6 | Being able to examine logistics and supply chain processes with the management science viewpoint, analyze related concepts and ideas by scientific methods | X | ||||
| 7 | If continuing to work in the academia, having the necessary information on logistics applications; if continuing to work in the sector, having the necessary knowledge on conceptual subjects | X | ||||
| 8 | Being able to specify appropriate research questions about his/her research area, conduct an effective research with the use of necessary methods and apply the research outcomes in the sector or the academia | X | ||||
| 9 | Being able to follow the changes and developments in the sector the participant works in, in order to keep his/her personal and professional competence updated and develop himself/herself when necessary | X | ||||
| 10 | Be experts in the fields of logistics and supply chain with the help of the sector-focused education they receive | X | ||||
| 11 | Have the necessary capabilities to pursue doctoral studies in national and foreign institutions. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
